Product launch.

adidas

What

A campaign concept merging adidas and Klarna for the new product "Pay-in-three" payment method in connection to the product's launch in the UK.

About

Known for their iconic three stripes, I wanted to find a way to connect adidas' brand identity and our product offering in the UK-launch of Klarna's product "Pay-in-three". As we were announcing our payment partnership with adidas, they re-launched the legendary three-striped tracksuit, starring Pharrell. That's when the idea of "Three Stripes, Three Payments" was born.

Responsibility

Idea generation and Art Direction, including concept and final execution for campaign.

Markets

UK

Main assets

Out of home

Contact

Phone: +46 760 123 999
Email: Niklas.lindohf@gmail.com

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